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About Us


Where it all began

In 1999 Performance was launched in Dar es Salaam - Tanzania with a vision to produce Film and Video projects of international quality in Africa with a digital edge. It was launched with a passion for film and creativity. We're artisans of our trade and have immense experience in the planning, production, and implementation of high quality film and video projects.

Our pool of talented and award winning filmmakers produce high-end TV commercials, corporate videos, documentaries, TV shows, news reportage, and work alongside a digital development team with a focus on publishing our videos through websites, apps and social media channels.

Agencies Love Us

A dedicated partner, you can love.
With technologies changing all of the time, creating an in-house video production department, or even dedicated design team doesn't make sense for many agencies. Instead, you need a dedicated partner that will step in when needed and work alongside your team to provide a high level of customer service and expertise. Performance can assist you every step of the way – from strategy and project planning to production, execution and management. We have relationships with agencies from one person consulting shops to full-service national advertising firms. We work with them to ensure that their clients receive the best possible value.

We work with agencies as well as solicit direct client enquiries who are not bypassing their agency or creative teams

Benefits of partnering with Performance

Our online experience and technology can allow the process of digital content creation to be seamless between us, your agency, and your client. We can help preparing proposals and pitching clients on video production or interactive projects

Designer / creative friendly

For agencies that do have their own design or production team, we have the ability to implement and develop any designer's work, or integrate and continue with existing or ongoing projects. By the same token, if a client's requests get too complex for your agency, we can step in, produce on your behalf and sit back while you take the credit :).

Partnership Role

We work with our partners in a variety of ways. Some firms simply refer us business and have us manage the relationship from start to finish; others have us involved on client calls from the beginning but prefer to jointly manage the account; still others prefer for us to work as if part of their internal team, working under their brand and banner. Whatever the case, we will work with you, not against you. When you grow, we grow. Give us a call today to chat about how we can work together to grow your agency.